While there are thousands of different variables that affect Google PageRank and page position within the search results, the single most important factor is link popularity. To rank higher in the search results and get more of your competitor's traffic, you need to have more quality backlinks to your site pages. Quantity, quality and relevance are all important in how Google views the content of your site.

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When looking to start or grow an existing Internet business or even offline business there is one fact you cannot get away from. That simple fact is without traffic your business is going nowhere. This simple truth is universal to all Internet businesses and is tantamount to building a Wal-Mart on the moon it could be the biggest and best-stocked store ever but if no one can get there it is dead before it starts.

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